You will have no doubt heard the saying “You are what you eat”. I don’t know about you, but the older I get, the more I realise this is true. And the more grateful I am for the food I was fed as I grew up – real food, made from scratch, with love and time and care.
Preparing healthy and satisfying food takes time that so many of us do not have, and more than that, it takes understanding of ingredients, of flavours and food groups, it takes a form of knowledge. It’s easy to get stuck in a rut, and to lack inspiration at the end of another busy day. There are so many food delivery services popping up that provide solutions to this quandry, and their success is testament to the fact that many New Zealanders are feeling the same way when it comes to meal time and food prep, but there is nothing as affordable as preparing food from scratch yourself and your family – if you know what you’re doing and if you are shopping smart for your ingredients each week.
Enter We Are What We Eat
New Zealand’s favourite cook Annabel Langbein, along with Fonterra Brands, have put together the most fantastic website promoting that very message – We are What We Eat!
The visually pleasing and easy to navigate site hosts a vast collection of Annabel’s recipes – each mouthwatering and appetising. But We Are What We Eat goes one step further than simply being a recipe archive. With a mission to help every day Kiwi’s like you and me, busy with raising our families and working hard to provide for our own, rediscover a love for cooking real food and to show us how quick and easy that can be, in turn freeing up time to spend with those we love and to share that good food with each other.
You can save recipes to your own Cook Book, add ingredients from each recipe to your own Shopping List and then have that shopping list sent to yourself via text to make your grocery shopping mission easier than ever. Ingredients can be organised by Aisle (i.e. Fruit & Vege, Meat & Seafood, Baking aisle) to make your trip to the store a quick one, OR you can order your ingredient list by Recipe.
Perfect for meal planning, and shopping, I’m not sure why anyone wouldn’t jump at the opportunity to register themselves to We Are What We Eat.
You can watch more here about this wonderful initiative on YouTube and see more here on the We Are What We Eat Pinterest boards.
This post has been sponsored by We Are What We Eat, but all thoughts and opinions (as always) are my own.