MOST BUSINESSES HAVE AN ONLINE PRESENCE NOWADAYS, EVEN IF THEY HAVE A BRICKS AND MORTAR SET UP TOO, BUT THE THING WITH SOCIAL MEDIA IS THAT EVERYTHING CAN LOOK SO PERFECT, SO CURATED, SO GLOSSY FROM THE OUTSIDE. I WANTED TO GET BEHIND THE CURTAIN, INSIDE THE MINDS AND INTO THE HEARTS OF SOME OF MY FAVOURITE BUSINESSES AND FIND OUT MORE ABOUT THE PEOPLE THAT RUN THEM. I FIGURED IF I WAS CURIOUS TO KNOW MORE, MAYBE YOU COULD BE TOO?
WELCOME TO MY REGULAR SERIES THE FACE BEHIND THE BUSINESS. COME BEHIND THE SCENES WITH ME, BEHIND THE PERFECT IMAGE WE SEE AT THE STORE FRONT LEVEL AND MEET SOME WONDERFUL KIWIS DOING WONDERFUL THINGS (AND LEARN THEIR SECRETS TO SUCCESS).
I discovered Jeannie on Instagram where I love to spend time finding new talent. She has only recently launched her business so you may well never have heard of her. But keep your ears and eyes peeled because this is a young woman with extraordinary talent – just look at her artworks to tell me I know talent when I see it!
Get comfy and cozy and read Jeannie’s answers to my questions about how her business Studio Arc came to be.
About the business:
Where did the original idea for your business come from?
In 2014, the final year of my Fine Arts degree (Graphic Design major) at Whitecliffe College of Arts and Design in New Zealand, I was awarded a scholarship as the top graduating student to travel to New York to complete the New York Typography Summer School in 2015. After returning from this incredible experience I started freelancing as a graphic designer full-time but wanted to sustain the drive and momentum from my last year of study.
My bridal bouquet illustrations came from my love of nature. I am a Landscaper’s daughter and both my Aunt and Nana were florists, so ‘flora and fauna’ has been engrained into me as a source of inspiration.
The idea also came from attending two magnificent luxury weddings of my beautiful friends. I am a total novice when it comes to weddings so when they told me how much they had spent on their bouquets my jaw dropped and a I had a ‘light bulb’ moment – although you have amazing photographs of your wedding the photographs of the bouquet are typically left for the album – to me this was such a shame and not to mention a waste!
It seemed that the stars were also aligning for this business idea when I discovered that the first wedding anniversary is paper, making these illustrations a clever as well as a special gift.
What are you most proud of with the launch of your company?
Being interviewed by The Bubbalino Kitchen by far.
What has been the most difficult part of your journey?
Time! I hate to use that as an excuse but sometimes there are just not enough hours in the day. I work full-time as a freelance designer in design studios, have my own freelance design clients as well as Studio Arc. I am still in the very early stages of setting this up as a little business, it’s a work in progress for sure.
What has been the most rewarding part of this experience?
Receiving incredible support and beautiful compliments from strangers just as I have received from you.
Do you have plans to expand your range?
Yes absolutely, I am working on more illustrations to demonstrate the diversity of my style as well as creating invitation templates
What’s your mantra or the one piece of advice that has stuck with you through the process of starting your own business?
Nothing worth doing is easy!
Tell me a little about you or your family.
I am a New Zealand-born and bred graphic designer and creator, based in Auckland. I am the only child of two loving and supportive parents. My father is a landscape designer and my mother is an artist.
What’s your favourite activity or outing?
A long walk along a New Zealand beach with sunshine and delicious lunch.
How do you get ‘me time’ and what do you enjoy doing to achieve that?
I find creating these illustrations really relaxing and a great break from the computer but the best bit of ‘me’ time is delving into a good book. Such a great way to clear the mind.
What words of advice would you give to anyone wanting to start their own business?
Dreams are free!
Your go to meal?
Poached egg, herbs, rocket, fried potato and fresh tomato. A little sprinkling of Parmesan cheese to finish it off.
You can find Studio Arc online via these channels, so please pay Jeannie a visit:
Personal website is: www.jeannieburnside.com
SPECIAL DEAL THROUGH TBK:
Customers purchasing an illustration who contact me with the code THEBUBBALINOKITCHEN will receive a complimentary pack of 6 signed limited-edition greeting cards with 3 varying illustrations.