H&M opened last week and you’d have to have been living under a rock to not know. A 700 strong crowd for the opening night affair in the Sylvia Park store saw me flitting all over upstairs and down, trying on a few select pieces after waiting thirty minutes in line for a fitting room. Thankfully I whittled my stack of “wants” to a very concise two items of actual “needs”. That rationale did not work similarly when it came to shopping for my daughter. Ooops!
I headed in store with a girlfriend for a night of champagne and shopping. Actually I skipped the champagne because it was a fast day!
The store is gigantic, not dissimilar to every other store I’ve visited in different parts of the world, but quite unlike anything New Zealand has experienced before – think elevator inside the building! H&M is a fun vibe and you can literally get lost in there. Women’s is downstairs, taking up the great majority of the floor, with additional pieces, lingerie and sportwear upstairs, Men’s is also on the ground floor and Kids and Baby are upstairs.
When the doors opened I headed straight for the kids section because somehow I can justify doing more (financial) damage in that department than for myself (#mumlife right!?). I oooohed and ahhhhhed over the girls offerings for a while and loaded my wrist up little girl hangers. My strategy was “grab now, cull later”. The pricing was surprising and exciting and though I had always thought if these chain stores reached our shores, famous for being extremely affordable in other locales, would be priced too high for the average NZ consumer, I was really happy to learn that it was priced perfectly for mosst Kiwi budgets. It’s not quite Kmart, but it’ll definitely give Cotton On Kids a run for their money.
Back to the shopping.
A huge array of styles and trends for girls – everything from North West inspired couture in the Studio AW 2010 range – think luxe velvet coats, printed cashmere track suits, layered tulle dresses of a sophisticated kind right through to (some might say) Frozen-emblazoned PJ’s capable of making every little girls’ dreams come true. Also in abundance are cute accessories and perfectly priced basics. The Organic Cotton section was one of my favourites with a “Buy 2, get 1 free deal” in effect. Footwear wasn’t at the same standard as the clothes I didn’t think, but you can’t win ’em all!
I was less overwhelmed with the boys section because, well, boys section. Your standard jeans, shorts and tees were in plentiful supply, and some standout tees were displayed but there honestly wasn’t anything I just had to have for my little guys so I left empty handed from their department.
I bought a few Summer goodies for my girl and have put them away for Christmas. I know I’ll be back for more basics closer to Summer.
I’ve rounded up a few of my favourite pieces here from the latest H&M collection
FLORAL PATTERNED JUMPSUIT FLORAL PATTERNED JUMPSUIT DARK PATTERNED SHORT JUMPSUIT PATTERNED NAVY JUMPSUIT DENIM CAPRI LEGGINGS WATERMELON PLAYSUIT LOVE TEE NARROW STRIPED COTTON BLOUSE COTTON TIE FRONT BLOUSE GLITTERY SHORTS COTTON DENIM SHORTS EMBROIDERED SHORTS STAR WARS TEE TIGER TEE SCORPION TEE BOYS BLAZER JEANS BOYS
The H&M store is located in the centre pavillion of Sylvia Park, just below the Hoyts cinemas and where Whitcoulls used to be.